North Worcester Business Association

Founded in the early 1980's, the North Worcester Business Assocation boasts more than four decades of service to its members and the greater Worcester community.

Our primary goal is to promote Worcester and Worcester County as a growing community. Our Officers, Directors and Members of the NWBA are active on a number of fronts to help one another achieve success in the marketplace while giving back to the Worcester Community.

WE ARE STRONG, GROWING AND INVOLVED!

NWBA "Living Sign"

Long before "going green" became a catchword, the North Worcester Business Association took a step in the direction of environmental awareness by constructing a "living sign" along the northbound side of I-190. Crafted primarily from burning bushes that turn a fiery red in the fall, the sign is a supersized version of the NWBA logo with the words "Worcester" and "NWBA" incorporated into the design.

The sign is emblazoned on a steeply sloped hillside. It officially welcomes motorists to the city as they approach Worcester from West Boylston and other communities to the north.

So many came together and donated labor and materials to the construction of the sign, which immediately became the NWBA's signature project, and now is considered a landmark. Generous Individuals and companies have become our sponsors' making yearly contributions to support care and upkeep of the living sign.