Long before 'going green' became a catchword, the North Worcester Business Association took a significant step toward environmental awareness by constructing a 'living sign' along the northbound side of I-190. This living sign, crafted primarily from burning bushes that turn a fiery red in the fall, features a supersized version of the NWBA logo, incorporating the words 'Worcester' and 'NWBA'.
Emblazoned on a steeply sloped hillside, the sign officially welcomes motorists to the city as they approach Worcester from West Boylston and other communities to the north.
The support from the community has been remarkable, with many individuals and businesses contributing labor and materials to this signature project, which has now become a landmark for business in Worcester. Generous sponsors, including both individuals and local companies, have made yearly contributions to support the care and upkeep of this unique living sign, reflecting the spirit of Worcester MA business.