Long before "going green" became a catchword, the North Worcester Business Association took a step in the direction of environmental awareness by constructing a "living sign" along the northbound side of I-190.

Crafted primarily from burning bushes that turn a fiery red in the fall, the sign is a supersized version of the NWBA logo with the words"Worcester" and "NWBA" incorporated into the design.  The sign is emblazoned on a steeply sloped hillside.  It officially welcomes motorists to the city as they approach Worcester from West Boylston and other communities to the north.

Many individuals and companies donated labor and materials to the construction of the sign, which immediately became the NWBA's signature project, and now is considered a landmark

Generous corporate sponsors' yearly contributions support care and upkeep of the living sign.

Corporate Partner Sponsors