Long before "going green" became a catchword, the North Worcester Business Association took a step in the direction of environmental awareness by constructing a "living sign" along the northbound side of I-190.

Crafted primarily from burning bushes that turn a fiery red in the fall, the sign is a supersized version of the NWBA logo with the words"Worcester" and "NWBA" incorporated into the design.  The sign is emblazoned on a steeply sloped hillside.  It officially welcomes motorists to the city as they approach Worcester from West Boylston and other communities to the north.

So many came together and donated labor and materials to the construction of the sign, which immediately became the NWBA's signature project, and now is considered a landmark

Generous Individuals and companies have become our sponsors' making yearly contributions to support care and upkeep of the living sign.

GOLD LEVEL $ 500 and up

SILVER LEVEL $ 250 to $500

BRONZE LEVEL under $ 250

2022/2023

Corporate Partner Sponsors